Deflated?
Over the last 12 years, the University of Texas has increased its merchandising royalties from $600,000 to, most recently, a one-year haul of more than $10.1 million. Not coincidentally, during that period the Longhorns excelled on the football field. This year, however, saw the team’s first losing season since 1997, ending without a bowl game. After enjoying the financial benefits of prolonged success, what will be the cost of failure? And how will it impact UT’s $3 billion capital campaign? Full Story
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