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A battered child care industry’s latest challenge? Competing for 4-year-olds.

A 2019 state law requiring schools to offer full-day pre-K is capturing child care’s most profitable customer base: 3- and 4-year-olds.

Tim Kaminski, director of operations for Gingerbread Kids Academy and Gingerbread After School Programs, smiles as he interacts with students preparing crafts for a fall celebration on Wednesday, Sept. 26, 2024, in Richmond, TX.

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The rise of pre-K

Gingerbread Kids Academy on Wednesday, Sept. 26, 2024, in Richmond, TX.

Child care as a workforce priority

The economics of child care

Marina Hernandez helps students clean up for center time in her Pre-K 2 classroom at Gingerbread Kids Academy on Wednesday, Sept. 26, 2024, in Richmond, TX.

Has the state done enough?

Tim Kaminski comforts a child in the Pre-K 2 class at the Gingerbread Kids Academy on Wednesday, Sept. 26, 2024, in Richmond, TX. Kaminski is the director of operations for Gingerbread Kids Academy and Gingerbread After School Programs which operate seven locations for Fort Bend County parents.

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