T-Squared: Amanda Zamora is our Chief Audience Officer

Sharing The Texas Tribune’s news, data and events with as many Texans as possible is at the core of our mission. That's why we’ve hired the best-in-our-business audience development expert to take us to the next level.

Amanda Zamora, our brand new chief audience officer, comes to us from ProPublica in New York, where she spent nearly four years as senior engagement editor, bringing the Pulitzer Prize-winning nonprofit news organization’s investigations before even more eyeballs.

Prior to that, she spent more than eight years as a digital producer and editor at The Washington Post, starting on the metro, foreign and investigative desks before becoming the Post’s first social media and engagement editor. She led the site’s 2012 election coverage as national digital editor. She also helped launch the Huffington Post Investigative Fund, a nonprofit news site based in D.C.

Zamora has put audience engagement on the map; she’s been an adjunct professor in it at Columbia University’s graduate journalism school, taught social analytics for the Knight Center for Journalism in the Americas, and is a regular on the national and international speaking circuit. 

Zamora’s return to Texas is a homecoming: She was raised in Houston, graduated from UT-Austin and began her journalism career at the Austin American-Statesman as an editorial aide and reporter.

After 13 years away from home, Zamora — the youngest of a “Brady Bunch” set of 12 siblings — is excited to strike the term “misplaced Texan” from her Twitter bio. She has sorely missed the two-stepping, river-floating, weekend-hiking of her Austin days. 

Zamora starts on June 6. We couldn’t be happier to have lured her back, and we can’t wait to use her insight, expertise and elbow grease to inform, educate and engage even more Texans.